Case study
Little Bloomer Emails
A set of responsive HTML email layouts built as a one-time client engagement — welcome, cart abandonment, pre-order, and code-reminder flows.

Overview
Little Bloomer Emails is a one-time client project delivering HTML email layouts for transactional and lifecycle messaging.
Context
The client needed branded email templates that render reliably across mail clients — welcome, recovery, and reminder messages — without building a full product platform.
My role
I owned the email HTML/CSS implementation as a frontend / email developer for a fixed client engagement.
Ownership
One-time client project completed by January 2024. Scope was email layout development and delivery — not ongoing product ownership.
Problem
Marketing and lifecycle emails need careful table-based HTML, inline-friendly styling, and layout discipline so they stay usable across Outlook, Gmail, Apple Mail, and mobile clients.
Contribution
- Implemented welcome, cart-abandonment, pre-order, and code-reminder templates.
- Structured responsive, client-safe markup for production sends.
- Iterated on layout details (CTAs, spacing, logos) through final handoff.
Technical decisions
- Hand-authored HTML/CSS email templates rather than a heavy framework.
- Asset/image reference workflow suitable for ESP/hosting constraints.
- Prettier formatting for maintainable template source.
Challenges
- Cross-client rendering quirks common to HTML email.
- Balancing brand layout fidelity with constrained email CSS support.
- Delivering polished templates on a short client timeline.
Outcome
- Delivered a completed email template set for the client in January 2024.
- Public source lives at github.com/sercangundogan/little-bloomer-emails.
Visuals

Technologies
- HTML
- CSS
- Responsive email
- Cross-client email HTML