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SercanHüseyin Sercan Gündoğan

Case study

Little Bloomer Emails

A set of responsive HTML email layouts built as a one-time client engagement — welcome, cart abandonment, pre-order, and code-reminder flows.

One-time client project
Little Bloomer welcome email layout
Little Bloomer welcome email layout

Overview

Little Bloomer Emails is a one-time client project delivering HTML email layouts for transactional and lifecycle messaging.

Context

The client needed branded email templates that render reliably across mail clients — welcome, recovery, and reminder messages — without building a full product platform.

My role

I owned the email HTML/CSS implementation as a frontend / email developer for a fixed client engagement.

Ownership

One-time client project completed by January 2024. Scope was email layout development and delivery — not ongoing product ownership.

Problem

Marketing and lifecycle emails need careful table-based HTML, inline-friendly styling, and layout discipline so they stay usable across Outlook, Gmail, Apple Mail, and mobile clients.

Contribution

  • Implemented welcome, cart-abandonment, pre-order, and code-reminder templates.
  • Structured responsive, client-safe markup for production sends.
  • Iterated on layout details (CTAs, spacing, logos) through final handoff.

Technical decisions

  • Hand-authored HTML/CSS email templates rather than a heavy framework.
  • Asset/image reference workflow suitable for ESP/hosting constraints.
  • Prettier formatting for maintainable template source.

Challenges

  • Cross-client rendering quirks common to HTML email.
  • Balancing brand layout fidelity with constrained email CSS support.
  • Delivering polished templates on a short client timeline.

Outcome

  • Delivered a completed email template set for the client in January 2024.
  • Public source lives at github.com/sercangundogan/little-bloomer-emails.

Visuals

Little Bloomer cart abandonment email layout
Little Bloomer cart abandonment email layout

Technologies

  • HTML
  • CSS
  • Responsive email
  • Cross-client email HTML