Case study

Anda Emails

A broader set of HTML email templates for a client brand — welcome, abandonment, thank-you, compare, and related lifecycle emails — delivered as one-time work.

One-time client project

Overview

Anda Emails is a one-time client engagement producing HTML email layouts across several lifecycle and conversion flows.

Context

Alongside related email work from late 2023, this project delivered a wider template set for a client brand’s lifecycle messaging.

My role

I implemented the email templates as a frontend / email developer under a fixed client scope.

Ownership

One-time client project. Not an ongoing product — templates were built and delivered for the client’s use.

Problem

Client brands often need multiple coordinated email states (welcome, abandon, thank-you, compare) that must stay consistent and render safely in major mail clients.

Contribution

Authored templates including welcome, abandon-checkout, cart-abandonment, site-abandonment, thank-you variants, compare, and related layouts.
Kept structure and visual patterns consistent across the suite.
Organized images/fonts and reference notes for handoff.

Technical decisions

Production HTML/CSS email templates with cross-client constraints in mind.
Shared formatting setup for maintainable template files.

Challenges

Maintaining visual consistency across many templates.
Email-client CSS limitations versus brand design needs.

Outcome

Completed client email suite delivered in December 2023.
Public source: github.com/sercangundogan/anda-emails.

Visuals

Technologies

HTML
CSS
Responsive email
Cross-client email HTML